PRELIM: Market Research

For my market research, I conducted an online survey about preferences of colours, magazines and what my front cover should contain which helped me build a better understanding of what my target audience would like to see such as the choice of colours or which magazine I should get inspiration from or what they definitely don't want to see. 

If you would like to view the survey, go on this link:https://www.surveymonkey.co.uk/r/CLZKWZP

PRELIM: Statement of Intent

I have been tasked to produce a fashion magazine for ages 14-18 and I will target mine around females.
Through out my magazine, I will be including media language through camerawork, the help of editing and mis en scène (what is put in the frame or scene).
The Camera angles and camera shots I may use for my front page is a long shot due to the fact that its a fashion magazine and therefore the clothes should be shown. In the research I conducted, I found out that people mostly would buy the magazine for the beauty of both the model and the magazine itself. My target audience would also read the magazine for the trends that they could relate to and that they like and that is why I have chosen a young beautiful model. She will be wearing casual but appealing clothes which is one of the most common types of clothes that teenagers wear. I have chosen 2 backgrounds that i may use. 1 of them is that I have my model in the middle of a nature scenery as it creates a sense of welcoming spring. The second background I have thought about has been inspired by a magazine of Zendaya where she is has been featured in front of a whit background. This has given me an idea of my model slightly leaning against a white wall showing her clothes that she is wearing.
 I also had an idea of using a medium shot or medium close up of the model as it will able the reader to see some of her facial features as well as her clothes. The angle I will us will be quite low as it will give the model a sense of authority and dominance. This will relate to my model as teenagers are thought to think of themselves as authoritative. My model will also relate to my mast head which is Modeste as she will be covered with no male gaze. Modeste is French for modest. The use of french  often connotes a sense of sophistication which will link with my model as she is in her middle teens and is starting to become a little more mature.
My colour scheme will follow convention which is black and white and 1 more colour; maybe gold or bronze. This will also reflect a sense of maturity as well as power.

PRELIM:Research Rationale

RESEARCH RATIONALE

I plan to produce a fashion magazine with a target audience of 14-18. I have a lot of access for teenagers in this age range as in my school, we have people from ages 11-18. For this to take place, I am going to hold a focus group with around ten people who I will ask various questions about magazine preferences which will support my magazine choices as I will be more aware with the likes and dislikes of my audience and my magazine would not be biased. I'm using older teenagers for my research as the style of my magazine will best suit them and my targeted age group are more mature and aware of their fashionable choices by now so I can seek further information to guide my research and my final magazine. 

For my market research I’ll start by looking at magazines that include styles that match my target audience and also magazines that I like the layout of as this will give me some ideas for my magazine house style and my layout.For my audience research, I will be printing off pictures of magazine covers and contents pages so I can ask people from my target group which one they prefer and why. This will also help me build a better understanding of the different types of choices people have in fashion and their reasons.

For my resources, I am going to be using a camera so I can record my interview with the target group and I will need access to the internet so I can conduct my research for the target group and a variety of age groups.

PRELIM:Magazine Typography

                                       


Many music magazines use a variety of fonts depending on what kind of genre it is, for most of them the similarities come from the boldness, colour and the lettering of their mastheads.This is a mood-board I've created of different fashion magazine mastheads to look at the different fonts used so I have an idea of what type of font to use for my magazine masthead. Many of the magazine mast-heads are Serif which connotes tradition,history and age.  I have chosen a range of magazine mastheads which will help me realise my preference of typography and style.

PRELIM TASK: FASHION PHOTOGRAPHY POST

In this post, I analysed and annotated 3 different fashion magazine covers for

- Lighting

-Colour

-Location

-Pose

-Connotations