PRELIM:Research Rationale

RESEARCH RATIONALE

I plan to produce a fashion magazine with a target audience of 14-18. I have a lot of access for teenagers in this age range as in my school, we have people from ages 11-18. For this to take place, I am going to hold a focus group with around ten people who I will ask various questions about magazine preferences which will support my magazine choices as I will be more aware with the likes and dislikes of my audience and my magazine would not be biased. I'm using older teenagers for my research as the style of my magazine will best suit them and my targeted age group are more mature and aware of their fashionable choices by now so I can seek further information to guide my research and my final magazine. 

For my market research I’ll start by looking at magazines that include styles that match my target audience and also magazines that I like the layout of as this will give me some ideas for my magazine house style and my layout.For my audience research, I will be printing off pictures of magazine covers and contents pages so I can ask people from my target group which one they prefer and why. This will also help me build a better understanding of the different types of choices people have in fashion and their reasons.

For my resources, I am going to be using a camera so I can record my interview with the target group and I will need access to the internet so I can conduct my research for the target group and a variety of age groups.